No Pobre TV. In Palmi, a small town in Calabria, Don Vincenzo, a genial retired farmer, has a crazy idea to revive the local soccer team by organizing a bizarre fundraiser hiring the Italian major league Serie A, soccer player Etienne Morville, a bad-tempered guy but among the strongest in the world. Albeit unwillingly, Morville leaves Milan to move to Palmi and try to save his image. In the small town he will come up against a reality of sincerity, which will lead everyone on an unforgettable experience.